The search or user intent is a core aspect of most search marketing strategies and tactics. Leading platforms like Semrush and Ahrefs assign an intention class to keywords populated on the system.
The above is a simple illustration in the work titled “The Category of the Mind: Folk Psychology of Belief, Desire, and Intention by Yoshihisa Kashima
In the work he clearly stated that beliefs and desires do not primarily cause action but intention is believed to act as the causal link between belief-desire and action. In addition, within folk psychology humans are considered to utilise beliefs, desires and intentions to understand, predict and explain human action.
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