As an industry, topic cluster is being heralded as one of the greatest templates to setting up a website to rank favourably for target keywords by interlinking in a well knotted format. Hubspot has put together a great resource on topic clusters and provided an experiment carried out by their former team members that indicates that effectively interlinked pages had better placements on Google’s SERP. A quick note to add is that, internal linking is always a great SEO optimisation strategy and irrespective of topic clusters or not.

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